• Four customer types identified and catered for




• New Animal campaign set to “change the headlines on the high street”




• “Magic Numbers” introduced to reward customer loyalty




• More value than Orange has ever offered before, from voice and text to multimedia

London. 6 March 2006. Orange today revealed a new simplified way of offering services to its customers, with a range of packages built specifically around the behavioural characteristics of the modern mobile user.

Orange has identified four specific customer types within the mobile market – the highly sociable, those who see their phone as a tool not a toy, those who love to chat, and those who expect extras as standard. The customer types were identified following research into the behaviours of mobile phone users across the UK. A number of simple packages have been developed to suit the customer needs identified by each of these specific behaviours.

Orange will now be marketing these packages, with each behaviour being represented by a specific animal, allowing mobile users to associate themselves with the package that’s right for them. The highly sociable customer would choose a package from Dolphin, those who use their phone as a tool not a toy would choose a package from Racoon, those who love to chat would choose a package within Canary, and those who like extras as standard would choose a package from Panther.

Research showed that these packages acted as useful signposts for customers, with the different animal names resonating among the specific target audiences.

The new animal packages will initially be launched to Pay Monthly customers in April. Pay as you go packages will be launched later in the year.

Within each package, customers choosing an 18 month contract also benefit from the newly introduced “Magic Numbers”. Magic Numbers allows customers to nominate their most frequently called Orange number. They can then make calls of up to an hour to that number and won’t pay for more than a minute. Every six months Pay Monthly customers can choose an additional Magic Number.

Canary – For people that like to chat a lot (Lots of mins)
Panther – All round, always on the go (I would’ve thought this was a nightime/offpeak tariff, but apparently not)
Dolphin – Flexible and fun-loving, lots of texts (God knows what this means – can dolphins operate phones with flippers? )
Raccoon – Resourceful and Industrious (Work related, peak minutes, cheap)

The Nokia 6280 is a sliding 3G phone and features a 2 megapixel camera with 8x didgital zoom and built-in flash, MP3 player, internet browser and many more features.

• FREE Nokia 6280
• 10 months ½ price line rental (12 month contract) – SAVE £225!
• 15 months ½ price line rental (18 month contract) – Save £337!
• Available on 3 video Talk & Text 1100 tariff


• 600 FREE Minutes
• 400 FREE Texts
• 50 FREE Video or Picture messages

Also available:

Free Motorola L6 from The Carphone Warehouse

This is one of our top offers and will continue to run throughout April. Don’t forget the Pink L6 is exclusive to The Carphone Warehouse and can’t be bought anywhere else!

This popular phone is so thin (11mm) and features MP3 player, still camera and video camera.

• FREE Motorola L6 available in Pink or Silver
• FREE line rental for the whole contract (12 month contract)
• SAVE £240
• Available on O2 Leisure Time Plus tariff
• 1000 inclusive off peak minutes
• 100 inclusive texts

The Carphone Warehouse have an exclusive offer on the Samsung D600 Chrome:

Offer details:

· Free Samsung D600
· Plus a free Samsung Accessory pack which includes a bluetooth headset and leather case.
· 8 months ½ price line rental (12 month contract) – SAVE £120
· or 12 months ½ price line rental (18 month contract) – SAVE £180
· available on Orange Canary 30 tariff
· 200 FREE Minutes
· 75 FREE texts

This offer will be available from the 5th – 30th April 2006.

From the 1st April T-Mobile are refreshing their web ‘n’ walk tariffs, aligning them with the new Flext & Relax plans.

The main improvements are as follows:

• 25% discount on Web ‘n Walk plans for the first month only!
• Web ‘n Walk will offer unlimited surfing.Surf and email as much as you like for a fixed monthly cost (£7.50).
• Web ‘n Walk will be as an option on all new FLEXT and Relax plans Flext + web ‘n’ walk (x6) Relax + web ‘n’ walk (x6)
• Wider range of handsets available
• Improved support for email

An example offer would be:

FLEXT 35 + Web ‘n Walk £180 value (min, text, mms) + unlimited internet surfing and email per month ONLY £31.88 per month

The Samsung D800 has been launched by Phones 4u and is available on the O2 and T-Mobile networks. The Samsung D800 is currently exclusive only to Phones 4u.

• EXCLUSIVE DISCOUNT: get 10% OFF Pay As You Go Phones over £80
  Enter discount code ‘LINKAFFPAY10’ in the basket to claim discount! (ID 16261236)




• CLEARANCE OFFER: SONY ERICSSON W550i with 10-MONTH FREE line rental on O2 200 Tariff! (ID 16261208)




• FREE I-POD NANO + SAMSUNG D600 on the new T-Mobile FLEXT35 tariff with up to 900minutes or 1800texts included! (ID 16261248)




• FREE PSP on selected phones with O2 tariffs. (ID 16261212)

Starting on Friday 31st March 2006:

• 1200 MINUTES AND 800 TEXTS FOR ONLY £22.50 ON THREE!!
  14 month half price with MOTOROLA V3x on THREE Video Talk & Text 1100 18month tariff.

Argos have reduced the Siemens A62 from £49.99 to £24.99

3 Mobile Shop are offerring 10 months free line rental on the 3G LG 8360 mobile phone on a 12 month contract

The top 10 Pay As You Go mobiles are:

1. Motorola L6 – £59.95
2. Samsung E530 Lilac – £99.95
3. Motorola V3 Black – £99.95
4. Motorola V3 Pink – £119.95
5. Siemens Poppy – £69.95
6. Motorola SLVR L7 – £119.95
7. Nokia 1100 – £29.95
8. ZTE F866 – £49.95 includes £30.00 airtime
9. Samsung E350 Pink – £104.95
10. Samsung D500 – £149.95